Case Study

Logo Design

Urial is a leather crafting business that brings high quality leather products to market.

The Challenge

Urial originally had a logo that wasn't well received. To that end they wanted something sleeker and more minimalist. The name Urial is a goat that is native to their home, as such it was a very important symbol for them.


We took the imagery for the Urial goat and developed a minimal design that would stay true to the origin.


Michael Phelps

Creative Director


Lead Designer

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