Novel Tea

Case Study

Brand Identity Development | Brand Positioning | Logo Design

Novel Tea is a Creative Studio creating fun and interactive content.

The Challenge

Novel Tea required Brand Identity Development and a Logo Design


We tapped into the Novelty/Novel Tea aspect when creating a logo that would encapsulate what the brand is about. We knew they would be serving a broad audience depending on the type of content being worked on at any given time (Visual Novels, Audio Dramas, Blogs etc) and that everything should be identified with one creative image.

The Icon?

Novel Tea embodies the feeling of curling up with a good book and a nice cup of tea!

Incorporating these elements togething in a simple, minimal way took some time to bring up a good, viable concept. We persisted with merging the book and cup together to form the logo.

Lost Fables is a professional Branding Service with extensive knowledge and professional experience. We provide every element of branding with full complete packages to take your brand from concept to fully finalized realization.
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