Branding isn’t just about sticking a logo onto something, it’s a lot more than that. It takes a lot of research, planning and strategy to execute the perfect brand.
Build your brand's story. Think about your target audience and they would react to the branding of your product. Now figure out what tone of voice that customer might want to hear. What is the personality that will attract them? Do they react to particular colors?
Consider your own story, why was the business formed? What is so special about it? What are you passionate about? What is your vision?
We want to see a story that will resonate with your audience.
A logo isn’t just a symbol that you stick on everything, it is the face of your business. People should associate your logo with the brand’s story, passions and values. It should be unique in its own right, but identifiable with the brand’s identity.
Create a Brand Identity Guide. This is your bible, your mantra. It is the holy grail which keeps you true to your mission and goals. It details what your brand is about, how you communicate with your audience. It tells your staff how to create graphics that fall in line with your image. It outlines how your logo should be represented to remain concise with your identity.
You might not have a large marketing budget like the big players do, but you can still create a social media presence. Build a Brand Strategy to determine the perfect key words, hashtags and buzzwords that will attract your target audience, and create assets that work well with the social platform you are posting to. These assets should follow your Brand Identity Guidelines to ensure that they are delivering the correct message for your brand.
As your brand grows you might find yourself with new goals and ideals. Maybe your story has grown into an epic that you want to share with your audience. It’s always great to go back and look at how your company has changed and evolved over time. Don’t be afraid to reinvent yourself to fall in line with what your customers want.